Thursday, 8 September 2011

Week 1 in Digital Media

Well, here we are in a Digital Media course. With everything "going digital" these days it makes sense that media is one of the first and most important things to be analyzed in our modern lifestyles. I actually had a pretty good idea of what digital media was before our first class. This isn't hard when I'm exposed to so much of it on a daily basis. Most of the images I see and most of the sounds I hear, whether it's at home or downtown, are presented to me through various digital media. After the first lecture, my ideas on digital media had been confirmed. Basically anything on a screen could be considered digital media but the good examples are those that target a specific audience and deliver a message to them. What I learned that I found most important was that learning how we are affected by it is a very useful asset, especially when it comes creating our own pieces of work through digital media. Being in RTA, I think this course can do nothing but benefit me. As the RTA program is preparing us for the future of media and communication techniques, learning about digital media is one of the crucial foundations for such preparation. As we progress in all our courses, I think we'll find that everything we are learning about is much more connected to one another than we first thought.

I do believe McLuhan was right when it comes to the media and the message, and unfortunately so in my opinion. What I find distressing is our dependency on our media. You can't swing a cat without hitting some form of it and I think people these days are too focused on the medium and have forgotten that there are messages, which I believe, are the most important part.

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