Interactivity is pretty cool. Things that seemed impossible not that long ago are now a reality. We can now have conversations with computers.... and actually result in something constructive. Things like figuring out what the weather will be like or having something searched up. Not only interacting with computers is cool, but also interacting with the world around us in different ways. Of course we interact with the world around us, like when we go out, but now there's a whole new dimension to interacting with the environment. By combining our digital world with our physical and natural one, we've opened up so many new possibilities. Imagine you're walking down the street one day and a picture jumps off a billboard to advertise something to you. We're not quite there just yet, but we are well on our way. This whole interactivity thing also has it's.... mehs. Sooner or later, there's going to be no such thing as an individual because there will always be some sort of connection to the rest of the world. Just when you think you've found a quiet spot to relax a hologram pops up and starts talking to you, like the doctor from Star Trek.
When a brand allows it's fans to do the creating is pretty cool too. One recent example was from the Walking Dead where they got the fans of the show to create a teaser trailer for the first season and chose the best one. Now that the audience has become a part of the creating process, it's hard to figure out who the artist is. The lined between fan and artist has become blurred in a sense but this isn't really a bad thing. With everyone creating, there are a surplus of ideas. No matter how good or bad these ideas are, they usually get to put to use in some shape or fashion. Whether its an idea for a tv commercial or poster for a movie, the audience takes the creating part in to there own hands and does there best to make the vision they have for a particular brand, a reality. From youtube videos to blog posts to facebook uploads to tumblr posts, the "fan" these days has many ways of getting their views seen by lots of people.
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